Over 100 million views on TikTok. The most popular Arabian perfume in the community. A house founded in Dubai more than 40 years ago. This is Lattafa.
If you don't already know Lattafa , you've probably come across it without realizing it. Khamrah, the most viral Arabic perfume of the last decade, is hers. Yara, the most shared Arabic floral fragrance for women on social media, is also hers. Asad, the dupe of Sauvage Elixir that the entire fragrance community keeps recommending, is also hers.
What distinguishes Lattafa from all other Arab houses is its value proposition: while Western EDTs typically contain 5-15% fragrance oils, Lattafa EDPs typically have 20-25% or more, resulting in better longevity, greater projection, and better value per use. It is this superior concentration that explains why a €30 Khamrah can surprise someone accustomed to paying €200 for a fragrance.
The Khamrah Family: The Global Phenomenon
If there's one fragrance family that put Lattafa on the international map, it's this one. Khamrah went viral on TikTok and Instagram in 2023, generating over 100 million views on the platform and repeatedly selling out worldwide.
Khamrah (2022) - The Original
Notes: Cinnamon, Nutmeg, Bergamot (top) · Dates, Praline, Tuberose (heart) · Vanilla, Tonka Bean, Amberwood, Myrrh, Benzoin (base)
Khamrah is often described as "spicy apple pie in a whiskey glass"—gourmand, alcoholic (non-alcoholic), spicy, and irresistibly warm. It's the Arabian perfume that converts those who never considered oriental perfumery, and it has held the #1 position on Fragrantica for over a year in a row. Unisex, but with a vocation for those who aren't afraid to be noticed. Two sprays are more than enough.
Khamrah Qahwa (2023) - The Coffee Version
Notes: Cinnamon, Cardamom, Ginger (top) · Praline, Candied Fruits, White Flowers (heart) · Coffee, Vanilla, Tonka Bean, Benzoin, Musk (base)
Qahwa means "coffee" in Arabic, and that's exactly what this version adds to the Khamrah DNA. Darker, slightly less fruity, with a coffee note that adds depth without losing the characteristic sweetness of the family. For those who find the original Khamrah too sweet, Qahwa is the more mature and sophisticated version.
Khamrah Dukhan (2023) - The Smoked Version
Notes: Warm spice, smoky oud, dark woods
Dukhan means "smoke" in Arabic. This is the most Arabic and densest version of the family: Khamrah with oud and smoke, made for fans of more intense oriental perfumery. For autumn and winter, for evenings, for anyone who wants perfume to be an experience.
Khamrah Waha (2026) - Essensio's New Release ✨
Notes: Bergamot, Yuzu, Juniper, Ginger (top) · Cucumber, Sea Salt, Sage, Iris (heart) · Vanilla, Tonka Bean, Akigalawood, Musk, Ambrofix (base)
Waha means "oasis" in Arabic, and the metaphor is perfect. Where other Khamrah fragrances are dense, warm, and spicy, Waha is fresh, mineral, and surprisingly light. It opens fresh and crisp, with cucumber and yuzu leading the way, supported by bergamot and a subtle touch of juniper. At its heart, it becomes more refined (ginger, iris, and sage) with a sea salt accord that gives it an airy and aquatic quality without being generic. It's Khamrah for summer and the most versatile entry in the family for everyday wear.
New arrival at Essensio: now available in full bottle and pocket format.
The Yara Family: Arab Femininity
While Khamrah dominates the unisex universe, Yara is the undisputed queen of women's Arabic perfumery. Floral, fruity, with an accessible sweetness and longevity that exceeds expectations. The Yara family is the ideal gateway for those who want to explore Arabic perfumery in the feminine universe.
Yara (2021) - The Viral Classic
Notes: Orchid, Tangerine, Heliotrope (top) · Tropical Fruits (heart) · Vanilla, Sandalwood, Musk (base)
Yara is soft, feminine, and delicate: a floral-fruity fragrance with a creamy quality that receives compliments in any context. It's the kind of perfume someone asks about before the end of a meeting or dinner. Ideal for everyday use in the office due to its lightness and accessible sophistication. Along with Asad, it has become one of Lattafa's most viral perfumes, capturing popular profiles from international brands and adding a unique Arabic influence.
Yara Candy (2022) - The Sweet Version
Notes: Raspberry, Pear, Peach (top) · Orchid, Vanilla (heart) · Musk, Woods (base)
The most indulgent and playful interpretation in the family. Fruity-sweet with a youthful and vibrant energy, for days when you want to smell like summer and ripe fruit. More casual and expressive than the original Yara.
Yara Tous (2022) - The Tropical Version
Notes: Mango, Coconut, Passion Fruit (top) · Jasmine, Orange Blossom (heart) · Vanilla, Cashmere (base)
Tropical, exuberant, with a beachy energy that perfectly matches sunny days. The "summer in a bottle" of the Yara family, present in the Essensio Spring/Summer Woman Pack, is precisely for this reason.
Yara Moi (2022) - The Sophisticated Version
Notes: Peach, Orange Blossom (top) · Rose, Jasmine (heart) · Musk, Woods (base)
The more mature and elegant version of Yara: it maintains its characteristic sweetness, but adds depth and sensuality. For more formal or evening occasions where the original Yara might be too soft.
Yara Elixir (2023) - The Intense Version
Notes: Pink Pepper, Peach (top) · Tuberose, Rose (heart) · Amber, Patchouli, Musk (base)
The richest and most sensual evolution of the family. With pink pepper and tuberose at its heart, Elixir is the Yara for nights out: warmer, more expressive, more memorable. The choice for when the original Yara isn't enough.
Afeef: Feminine Luxury
Afeef (2024) - "Seduction in a Bottle"
Notes: Bergamot, Pink Pepper, Peach (top) · Tuberose, Jasmine, Orange Blossom (heart) · Sandalwood, Amber, Praline, Patchouli (base)
Afeef is Lattafa's statement of feminine luxury, and the packaging makes that clear immediately. Two golden peacocks on the bottle, a baroque design that divides opinions, and inside, a perfume that captivates those who try it.
The opening is an explosion of juicy peach with pink pepper and bergamot: sweet, luminous, instantly seductive. The white floral heart of tuberose, jasmine, and orange blossom is elegant and feminine without being heavy. The drydown in sandalwood, amber, and praline is warm, creamy, and lingering. Repeatedly described as "seduction in a bottle" and as a dupe for niche floral fragrances that cost 3 to 4 times more. Excellent longevity, consistently reported to last over 8 hours.
The Asad Family: Male Power
The Asad family (meaning "lion" in Arabic) is the most iconic male family in Lattafa and the one that generates the most conversions in the dupe community. Each member is inspired by a Western reference DNA, but built with the Arabic identity of the house.
Asad (2021) - The Predator
Notes: Pineapple, Black Pepper (top) · Coffee, Tobacco, Patchouli (heart) · Vanilla, Amber, Benzoin, Labdanum (base)
Asad is often referred to as the best dupe for Dior Sauvage Elixir: spicy, dark, gourmand, and with a performance that puts fragrances costing 5 times more to shame. For autumn and winter, for evenings, for those who want to be absolutely unforgettable.
Asad Bourbon (2023) - The Hot Seduction
Notes: Pink Pepper, Lavender, Mirabelle Plum (top) · Cocoa, Nutmeg, Davana (heart) · Bourbon Vanilla, Amber, Vetiver (base)
Often described as "hot chocolate with a twist," it's the most sensual and irresistible chapter in the Asad family. Where the original Asad is dark and predatory, Bourbon is seductive and captivating. With notes of cocoa and Bourbon vanilla at its heart, it's the fragrance for winter evenings when you want your presence to be remembered.
Asad Elixir (2024) - Maximum Intensity
Notes: Intense spice, oud, dark woods, amber
The densest and most Arabic version of the family. Elixir elevates the Asad DNA to pure niche territory, more oud, more resin, more depth. For connoisseurs who want the maximum the family has to offer.
Asad Zanzibar (2024) - The Tropical Surprise
Notes: Pineapple, Tropical Notes, Spices, Amber
The most surprising member of the family: tropical, fruity and vibrant, with the signature spiciness of Asad but in a completely different register. For hot days when the other Asads would be too intense.
Lattafa Pride: The Premium Line
Lattafa Pride is the brand's top line, featuring fragrances with higher concentrations, superior quality ingredients, and more elaborate packaging. For those who want the best that Lattafa has to offer.
The line includes fragrances such as Art of Nature II (inspired by the DNA of Parfums de Marly Althaïr), Affection , and many other compositions that compete directly with European niche fragrances priced at €200-300, at a fraction of the price. This is definitive proof that Lattafa is not limited to the affordable market: when you want to create an absolute benchmark fragrance, you have the ingredients and the perfumers to do it.
How to Try Lattafa at Essensio
With so many fragrances, families, and versions, Lattafa can be intimidating for beginners. The good news: at Essensio you can try any fragrance before committing to a full bottle.
Pocket Essensio (1ml, 3ml and 5ml) are the smartest way to enter the Lattafa universe:
✅ 100% original, extracted directly from the brand's bottles.
✅ Available in 1ml, 3ml and 5ml
✅ Shipping within 24/48 hours to mainland Portugal
✅ Free shipping on orders over €30
The suggestion: start with Khamrah (if you like spicy gourmands) or Yara (if you prefer creamy florals). Then explore the variations within the family that appeal to you most. And consider Essensio Pocket Packs: sets of 4 fragrances curated for each occasion, which include several Lattafa fragrances in their selections.
→ Explore the entire Lattafa collection at Essensio → Try it in Pocket format
